No. 09 · Melbourne Fashion Festival · March 2016
Event / live experience design
Melbourne Fashion Festival 2016
Two runway shows, 14 designers and 400+ guests a night.
2
runway shows
400+
guests per show
14
designers
The Virgin Australia Melbourne Fashion Festival is Australia's largest consumer fashion event. In March 2016 I worked with Event Gallery, which produced the festival's runways, as project manager for two group shows at Melbourne Museum.
Each show had its own set and styling. I oversaw delivery of both, looking after venue dressing and styling, logistics and stakeholders, while the AV and stage management team called the shows.
The GQ Australia Menswear Runway, presented by Asahi Super Dry, put seven labels in the museum's glass lobby on Friday 11 March, including M.J. Bale, Arthur Galan AG and Dom Bagnato. Premium Runway 5 followed the next night, presented by SHOP Til You Drop and supported by Schwarzkopf at Priceline Pharmacy, with seven Australian labels including Shona Joy, Thurley, Finders Keepers and Keepsake. More than 400 guests came to each.
At a glance
Client: Melbourne Fashion Festival
Agency: Event Gallery
What: Two group runway shows
When: 11 and 12 March 2016
Where: Melbourne Museum
Scale: 14 designers, 400+ guests per show
My role: Freelance Project Manager, Runway Shows
My role
Oversaw delivery of both shows
Venue dressing and styling
Event logistics and operations
Stakeholder engagement
Media and publications
YouTube: VAMFF 2016, Premium Runway 5
Fashion Journal: VAMFF Diary, GQ Australia Menswear Runway (2016)
The World Loves Melbourne (2016)
Credits
Footage: Sense 6.
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