No. 10 · NZ Transport Agency and ACC · January 2017
Engagement / content strategy · Event / live experience design
Shiny Side Up Bike Fest
2,000+ riders, one big day out for road safety.
2,000+
people
5
in my team
Shiny Side Up is a day out for motorcycle riders with a serious purpose: bringing New Zealand's riding community together and making riders safer. Well-known riders and experts lead demonstrations, talks and workshops on rider skill, full protective gear and technology such as ABS, with a marketplace of stalls and food trucks alongside.
The second Bike Fest was at Southward Car Museum on Sunday 29 January 2017. As Senior Producer at Verve I led a team of five, directed and programmed the day, ran logistics, managed stakeholders and volunteers, and led trade stand and site sales. More than 2,000 people came.
At a glance
Client: NZ Transport Agency and ACC's Ride Forever, with Greater Wellington Regional Council
Agency: Verve
What: Free full-day festival and marketplace with motorcycle talks, workshops and demonstrations
When: Sunday 29 January 2017
Where: Southward Car Museum, Kāpiti Coast
Scale: 2,000+ people
My role: Senior Producer at Verve
My role
Led a team of five
Event direction and programming
Event logistics and operations
Stakeholder management
Volunteer management
Trade stand and site sales
Media and publications
Wellington.Scoop: 2000 motorcyclists expected at Bike Fest on Kapiti Coast (2017)
Hutt City News: Kāpiti motorcyclists, it's time to get Ride Ready! (2016)
Credits
Photos: Vanessa Rushton Photography.
Let's talk
Tell me what you're planning. I'll come back to you within two working days.