Community Builder, Creative Director & Event Producer

Leading the development of creative engagements across live, digital and traditional media.


Creative engagements that connect

For sixteen years I have been creating projects that bring people together to celebrate and showcase the talents of creators and innovators around the world.

I have worked across the arts & culture, education, not-for-profit and hospitality sectors, as well in brand, communication and events agencies. In each setting, I’ve developed projects that create communities through the ideas, achievements, creative works and physical places we share.

My experience sits across the dichotomy of creative development and business strategy. I am comfortable with both metaphors and metrics. I can develop business plans and engaging creative content. I understand smart business embodies cultural values. I can build a both a budget and a bold new world.

What shall we build together?


Let’s collaborate

If you’ve got a project you’re keen to discuss - let’s chat!


What I can do for you.


Event Direction & Activation Design

As an experienced Event Producer & Director I can help you connect with your audience or community by developing strategic events, experiences and communication projects that build loyalty and engagement with your brand, business or organisation.

  • Develop event strategy

  • Design customer experience & event flow

  • Source content, entertainment & suppliers

  • Project management & logistics planning

  • Stakeholder relationship management


Brand & Communication Strategy

I can work with you to develop your unique voice, find your target audience and develop the appropriate platforms to tell your story in a way that connects and sets a strong foundation for your ongoing growth.

  • Brand development & positioning

  • Go-to-market communication strategy

  • Website creation

  • Establish digital marketing channels

  • Content strategy & planning

  • Content creation


Community Building & Audience Development

Community / Audience building is part-art-part-science. I can develop the tools you need to engage with your target audience and put a communications structure in place to allow you to connect and lead the conversation.

  • Develop audience personas

  • Proactively engage target communities

  • Analyse audience data and feedback

  • Develop community relationships

  • Feed community insight into strategy


Vision without execution is just hallucination.

- Henry Ford


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