No. 06 · Imperial College Union · October 2018
Engagement / content strategy · Event / live experience design
Imperial College London Freshers Fair
The UK's largest Freshers Fair: 8,000+ students in one day.
8,000+
students in one day
16,000
students in Welcome Week
400+
stalls across 17 zones
£100,000
of new partner funding in six months
Freshers Fairs are a fixture of welcome programmes at UK universities: clubs and societies set up stalls and sign up first-year students. Imperial College Union has more than 370 clubs, societies and projects, which makes its fair the largest in the UK.
On 2 October 2018 the fair took over the whole South Kensington campus: more than 400 stalls across 17 zones, and more than 8,000 students in five hours.
As External Partnerships & Communications Manager I directed and designed the fair, sold the corporate sites, ran site logistics and managed the budget. At this scale the details decide it: where each stall sits, how students move through the campus, and making sure every partner gets the attention they paid for.
It was the biggest day of a Welcome Week for 16,000 students, and part of a bigger year: £100,000 of new partner funding in six months, on top of renewing the Union's existing partnerships.
At a glance
Employer: Imperial College Union
What: Freshers Fair, the biggest day of Welcome Week
When: 2 October 2018
Where: South Kensington campus, Imperial College London
Scale: 8,000+ students, 400+ stalls, 17 zones
My role: External Partnerships & Communications Manager
My role
Event direction and design
Sponsorship and corporate site sales
Event logistics and site operation
Budget and financial management
Media and publications
Imperial College Union: Freshers' Fair, 2 October 2018
Imperial College Union: Freshers' Fair 2018, find your way around (2018)
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