UMSU International Night Market
April 2016
University of Melbourne, Parkville Campus, Melbourne
7,000+ students and a campus full of food, culture and colour.
The International Night Market is hosted by UMSU’s International Students department: a carnival of food stalls, games, activities and entertainment that represents the many cultures of UniMelb’s students. It’s UMSU International’s biggest event of the year.
In April 2016, it turned Union House and Union Lawn into a feast for the senses. As Marketing and Events Manager at UMSU, I led the night, with support from UMSU’s International Students department: the logistics, the marketing and communications, the stakeholders, and the sponsorship and stall sales.
At a glance
Employer: University of Melbourne Student Union (UMSU), with UMSU International
What: Night-time carnival with live entertainment, food stalls and fairground attractions
When and where: April 2016, Union House and Union Lawn, Parkville campus, Melbourne
Scale: 7,000+ students
Service: Engagement strategy
My role
Marketing and Events Manager, UMSU
Event direction and programming
Event logistics and operations
Community management, marketing and communications
Stakeholder relationship management
Sponsorship and stall sales
Line-managed two event coordinators
