UCSA Toga Party
February 2013
University of Canterbury, Christchurch, New Zealand
1,000 new students, four live acts and a lot of bedsheets.
For many new students at the University of Canterbury, the Orientation Toga Party was their first taste of the uni events scene. In February 2013, the UCSA held it at The Foundry, its bar on campus, to welcome first-years to campus life.
As Activities and Events Manager at the UCSA, I programmed the line-up and ran the event: the logistics, the marketing and communications, and the stakeholders. Ghetto Electric, That Ruse Kid, Late Nyte Hype and The Make Believe played to a sold-out crowd of 1,000 in costume.
At a glance
Employer: University of Canterbury Students’ Association (UCSA)
What: Orientation costume party with live music
When and where: February 2013, The Foundry, University of Canterbury, Christchurch
Scale: 1,000 students (sold out), four live acts
Service: Engagement strategy
My role
Activities and Events Manager, UCSA
Event direction and programming
Event logistics and operations
Community management, marketing and communications
Stakeholder relationship management
