ABOUT DAZ
Engagement Strategist
Event Director & Producer
MC, Presenter & Facilitator
Tāmaki Makaurau | Auckland.
For more than 15 years I’ve created live experiences and media across New Zealand, Australia, the UK and beyond.
My work sits where events, content, marketing and brand strategy meet. I’ve built a niche in corporate events and customer engagement, with a track record of turning events into highly engaging marketing channels that uncover customer intent, generate leads and advance commercial and strategic goals. Today I host events and moderate live interviews and panels.
Currently, I am the Enterprise & Business Engagement Manager at One New Zealand, where I established their B2B customer engagement strategy. Before that I led Spark Accelerate, Spark New Zealand’s flagship customer conference, bringing together customers representing NZ$54 million in annual business and growing customer attendance 67% in a year.
I also spent two years as a producer and reporter for AM, Newshub’s live morning news and current affairs show, producing multiple segments and interviews every day, five days a week. Creating content at scale for broadcast has shaped my approach to content for events too: rigorous preparation, compelling storytelling and the ability to draw real insight from speakers through skilled interviewing and facilitation.
Make business personal
In the AI age, B2B trust is still built between people. AI does the busywork, so the time goes into the human moments that cut through. Every event, talk and workshop I run comes back to that. The future is human: not in spite of AI, but because of it.
How I work
Big picture thinking, detailed planning and hands-on delivery, from the first brief to the results report. My work connects brand and reputation with the sales pipeline, so the right relationships turn into business.
Before
Start with the need, not the event. I look at your events, content, comms and follow-up together, and plan them as one programme around the accounts you want to grow. The format follows the objective.
On the day
I'm hands-on, from planning to pack-down, ensuring everything is delivered as planned, and your guests love every minute.
After
The event is only the beginning. The content that comes out of it and the follow-up into pipeline are planned from the start, so every moment feeds the next. We agree what success looks like before we start, and build in the measurement to prove it was delivered.
“Daz is one of those genuinely personable humans, who really listens to the vision that his clients are looking to create.”
Nicki Buckingham
Got something coming up?
A customer event, a team day, a conference that needs to land. Tell me about it, even if it's still an idea on the back of a napkin.