No. 14 · UC Students' Association · October 2012
Engagement / content strategy · Event / live experience design
UCSA Tea Party
School's out for summer: 3,000 students and seven live acts.
3,000
students
NZ$17,000
profit on an event budgeted as a NZ$70,000 spend
7
live acts
The Tea Party is the University of Canterbury's end-of-year festival and costume party. In 2012, 3,000 students in costume filled Ilam Fields for a full day of live acts and food trucks, with Ruby Frost, P Money, Clap Clap Riot, Von Voin Strum, Local Remedy, The Possums, and Fletch and Vaughan on the bill.
Budgeted as a NZ$70,000 spend, the day returned a NZ$17,000 profit through cost management and partnerships, money that went back into other events and programmes.
The alcohol management framework I developed for the day became the Canterbury benchmark, and the police liquor-licensing lead called the bar-queuing system the best they had seen.
At a glance
Employer: University of Canterbury Students' Association (UCSA)
What: Full-day festival and costume party
When: 12 October 2012
Where: Ilam Fields, University of Canterbury, Christchurch
Scale: 3,000 students
My role: Activities and Events Manager
My role
Event direction and programming
Event logistics and operations
Community management, marketing and communications
Stakeholder relationship management
Let's talk
Tell me what you're planning. I'll come back to you within two working days.