No. 03 · Honda Australia · July 2015
Engagement / content strategy · Event / live experience design
Honda Australia National Dealer Business Meeting
Launching a car that hadn't been built yet.
120
dealership owners
AUD$2.5M
project
270°
wraparound screen for the day one plenary
Honda Australia's dealership owners are among its most important business partners. In July 2015, 120 of them came to Melbourne for a two-day national dealer meeting, at a time that mattered for their businesses. Honda needed to win them over.
The meeting was also the first reveal of the new Civic to dealers, and the car hadn't been built yet. The job was to deliver the excitement of a launch without the product.
My pitch, which Honda accepted, shaped the day one plenary: a 270-degree wraparound screen that surrounded the audience. The stage was a small, plain podium with no furniture and no lectern, so the imagery and content took centre stage.
Post-event measurement showed improved sentiment and event effectiveness.
At a glance
Client: Honda Australia
Agency: Aesthetic
What: Two-day national dealer meeting with plenary sessions, hosted dinners and business meeting rotations
When: July 2015
Where: Melbourne, Australia
Scale: 120 dealership owners
My role
Pitched and developed the day one plenary concept
Event creative and design
Event concept and sales documentation
Event logistics and operations
Catering and hospitality management
Let's talk
Tell me what you're planning. I'll come back to you within two working days.