No. 07 · Hair Industry Training Organisation · May 2017
Engagement / content strategy · Event / live experience design · Hosting / facilitation
BarberCraft
New Zealand's only men's grooming expo: 1,500+ people and 60+ barbers.
1,500+
people over two days
5
competition categories
60+
barbers competing
BarberCraft was New Zealand's only men's grooming expo, built around the revival of barbering. The country's top barbers competed in the Battle of the Barbers, international barbers demonstrated their craft, and an expo of grooming and lifestyle brands ran alongside.
I researched and pitched the concept while I was Event Manager at Verve, which won the business for the agency. I came back as Senior Producer to plan and deliver the 2017 event at Shed 10 with my team of five: programming, logistics, trade stand sales, marketing and communications. I was the MC too.
More than 1,500 people came through, and more than 60 barbers competed across five categories. I pitched the story to media, with coverage on Te Ao Māori News, in Hawke's Bay Today and Express, and on radio.
At a glance
Client: Hair Industry Training Organisation
Agency: Verve
What: Two-day barbering competition and expo
When: 20 to 21 May 2017
Where: Shed 10, Auckland waterfront
Scale: 1,500+ people, 60+ barbers, five categories
My role: Senior Producer and MC
My role
Researched and pitched the concept
Event direction and programming
Event logistics and operations
Trade stand and site sales
Community management, marketing and communications
Event MC and hosting
Media and publications
Let's talk
Tell me what you're planning. I'll come back to you within two working days.