A first for New Zealand’s creative industries, and a community that kept rising.
New Zealand’s music, media and entertainment industries had no single event that brought them all together. Rhythm and Vines co-founder Hamish Pinkham set out to change that with The Phoenix Summit, and I came on board as event director and creative producer.
Phoenix Summit 001 brought about 150 people to Q Theatre in Auckland on 14 September 2019. A full day of interviews, presentations and conversations, with international guests including Lady Gaga’s creative director, John Legend’s manager and MTV’s Brent Hansen, alongside local heroes from across the industry. I shaped the programme, ran the logistics, hosted the speakers and built the community, marketing and comms around it.
Then COVID hit, so we kept the community together in other ways. Phoenix Rising, in July 2020, was a smaller networking event rather than a full summit. It reconnected the creative industries after the first lockdown, with honest conversations about where the opportunities would be in a changed world. Summit 002, planned for that November, never went ahead when COVID returned to Auckland. Instead, the Phoenix Encore closed out the year with people who’d found success anyway, including the creators of the film Baby Done.
In November 2021, Summit 003 brought the community back together at Wynyard Pavilion, with guests including Grammy-nominated producer Mike Snell and LiveNDirect founder Keith Turner.
The event is only the beginning. Phoenix is the proof.
Results
Launched New Zealand’s first summit for the whole media and entertainment industry, with about 150 attending
An international and local line-up, from Lady Gaga’s creative director to MTV’s Brent Hansen
Kept the community connected through COVID, with Phoenix Rising and the Encore in 2020 and Summit 003 in 2021
The Phoenix Summit
2019 to 2021
Q Theatre and Wynyard Pavilion, Auckland
At a glance
Client: The Phoenix Summit (founder Hamish Pinkham)
What: One day industry summit (2019), Phoenix Rising networking event and the Phoenix Encore (2020), then Summit 003 (2021)
When and where: 14 September 2019, Q Theatre; 3 July 2020, Wynyard Pavilion; 8 December 2020, Wynyard Pavilion; 18 November 2021, Wynyard Pavilion; Auckland
Scale: About 150 at Summit 001; about 100 each at Phoenix Rising and the Encore
Service: Engagement strategy, Hosting and facilitation
My role
Event director and creative producer, 2019 to 2021
Event direction and programming
Event logistics and operations
Community management, marketing and communications
Event concept and sales documentation
Speaker hosting
Credits
Photos by Carmen Bird Photography (Phoenix Rising) and Smoke (Phoenix Encore). Video by Anthony Plant (Phoenix Encore).
Media & Publications
Phoenix Rising 2020 highlights, YouTube (video)
Phoenix Encore 2020 highlights, YouTube (video)
The Phoenix Summit, official website
Lady Gaga and John Legend’s managers to come to NZ, Newshub, now on Stuff (2019)
Introducing Hamish Pinkham’s latest event for creative minds: The Phoenix Summit, Idealog (2019)
Brent Hansen to join the Phoenix Summit line-up, Scoop (2019)
On the Auckland trail of Lady Gaga and John Legend, NZ Herald (2019)
Lessons from 2020: how the creative industries can move forward, The Spinoff (2020)
Phoenix Summit 003: NZ’s creative industry event returns, Scoop (2021)

